↳ Research · checked 15 October 2026
What sales tools cost in 2026
We checked the pricing pages of 31 sales, data, outreach and AI agent tools on 15 October 2026. Every price links to its source.
23 of the 31 tools publish prices, 5 of them only for some plans. 7 only quote on request: ZoomInfo, Cognism, Seamless.AI, Outreach, Salesloft, 6sense and Demandbase. The lowest paid starting prices are Waalaxy (€19 per seat), Unify ($20 per seat), Smartlead ($32.50) and Lusha ($37.45) a month, and 9 tools have a free plan.
Adam Axelsson · Revexa · 2026-10-15
Key findings
- 23 of 31 tools publish a price on their own site. 7 only quote on request, and Trigify is no longer sold.
- The lowest paid starting prices are Waalaxy (€19 per seat), Unify ($20 per seat), Smartlead ($32.50) and Lusha ($37.45) a month.
- The quote-only suites are expensive. Vendr's purchase data puts the median contract for six of them between $30,740 (Salesloft) and $68,591 (Demandbase) a year.
- Among the AI agents we checked that run outreach for you, the lowest price is $99 a month (Gojiberry); Leo, ours, lists $39 for 200 leads and is not counted. Artisan starts at $250 a month billed yearly, and AiSDR charges $1.50 per person contacted with no monthly fee. 11x lists its Growth plan from $3,750 a month billed yearly, and its larger plans are quoted.
- Yearly billing saved 16 to 25 percent on most plans we checked, and 9 to 40 percent across all of them.
- 9 tools have a free plan: Unify, Apollo.io, Lusha, Clay, ZoomInfo, Seamless.AI, Leadfeeder, Warmly and Artisan. All of them come with limits.
All-in-one platforms
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| UnifyFull pricing | From $20 per seat a month, billed monthly | Yes | 14 days on Pro, no card | Base includes 800 credits per seat a month, Pro 2,400 plus read-only HubSpot and Salesforce sync. Free for up to 3 seats. | unifygtm.com |
| Apollo.ioFull pricing | From $49 per seat a month billed yearly, $65 monthly | Yes | 14 days on Basic or Professional, 75 credits (at most 20 phone numbers); none on Organization | Basic includes 2,500 credits per seat a month. One credit pool covers emails, mobile numbers and AI research; a mobile number costs 8 credits. | apollo.io |
| AmplemarketFull pricing | From $600 a month on a yearly term, 2 users included | No | Yes, on all plans, length not stated | Startup includes 27,000 contacts and 2 mailboxes per user. Growth and Elite are custom; Vendr lists a median of $18,108 a year. | amplemarket.com |
Contact data and databases
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| LushaFull pricing | From $37.45 a month billed yearly, $49.90 monthly, 1 seat included | Yes | None | Starter includes 400 credits a month. An email costs 1 credit, a phone number 5. Yearly billing grants credits upfront. | lusha.com |
| UpLeadFull pricing | From $74 a month billed yearly, $99 monthly, for 1 user | No | 7 days, 5 credits | Essentials includes 170 credits a month; extra credits cost $0.60 each ($0.50 on Plus). Professional is custom, yearly billing only. | uplead.com |
| ClayFull pricing | From $167 a month billed yearly, $185 monthly, not per seat | Yes | 14 days | Launch includes 15,000 actions and 2,500 data credits a month. Since March 2026 actions reset monthly; data credits roll over up to 2x on monthly plans, and 15% on annual plans when renewed at the same or a higher tier. | clay.com |
| Landbase | From $499 a month for 15,000 credits (usage-based bundles) | No | 1,000 free credits, no card, no expiry | A verified email costs 1 credit, a verified mobile 10. Search and lookalikes are free, and unverified results are not charged. | landbase.com |
| ZoomInfoFull pricing | Not published | Yes | Typically 7 days, no card | Price depends on features, number of licenses and credit usage; each export costs one credit. Payment terms are set with sales. ZoomInfo Lite is free with 10 credits a month, or 25 if you connect your business mailbox.Vendr median $33,500 a year (range $7,240 to $156,042), Feb 2026 | zoominfo.com |
| CognismFull pricing | Not published | No | None, free data sample instead | Standard and Pro packages include 5 seats. 1 credit = 1 revealed contact, and re-viewing revealed contacts is free.Emelia citing Vendr: median $36,000 a year (range $18,350 to $93,886), Aug 2026 | cognism.com |
| Seamless.AIFull pricing | Not published | Yes | None | Free for up to 50 credits, not refilled. The help center lists Basic with 250 credits a month and Pro with 10,000 a month. The pricing page now redirects to a sales inquiry form with no plan cards.Docket (no source given, unverified): users report Pro at $79 to $150 per user a month, Apr 2026 | seamless.ai |
Cold email and sequences
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| SmartleadFull pricing | From $32.50 a month billed yearly, $39 monthly | No | Yes, length not stated, no card | No per-seat or per-mailbox fee. Base covers 2,000 contacts and 6,000 emails a month; verified prospect emails are a $59 a month add-on. | smartlead.ai |
| InstantlyFull pricing | From $37.60 a month billed yearly, $47 monthly | No | 14 days, no card, 250 contacts, 1,000 emails | Unlimited email accounts and warmup. Growth: 5,000 emails a month. Lead data and AI cost extra via a separate Instantly Credits subscription. On 20 Oct 2026 Instantly was also testing a bundle-only pricing page, shown in some page loads: Starter $85 a month or $76.50 billed yearly, with 1,500 credits. | instantly.ai |
| lemlistFull pricing | From $55 a month billed yearly, $69 monthly, unlimited users | No | 14 days, no card | The Email plan covers 50,000 emails a month. Multichannel (LinkedIn, SMS, calls) costs $87 per user a month billed yearly, $109 monthly. | lemlist.com |
Sales engagement platforms
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| Reply.ioFull pricing | From $49 per user a month billed yearly, $59 monthly | No | 14 days | The entry price covers 1,000 active contacts a month. AI SDR plans (Jason AI) start at $500 a month billed yearly, $800 monthly. | reply.io |
| OutreachFull pricing | Not published | No | None | Price combines per-user seats with consumption-based AI credits. The entry plan, Amplify Essentials, includes 10,000 AI credits. Outreach publishes prices only for its dialer, Outreach Voice: from $10 per user a month (US Standard), or $300 a month per organization for calling 50 countries.Vendr median $45,600 a year (range $8,660 to $215,400), Feb 2026 | outreach.ai |
| SalesloftFull pricing | Not published | No | None | No self-serve sign-up; the pricing page redirects to a talk-to-sales page. Salesloft and Clari completed their merger on 3 December 2025 and have used one brand, Salesloft, since 2 September 2026.Vendr median $30,740 a year (range $5,152 to $146,494), Feb 2026 | salesloft.com |
Buying signals and intent data
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| LeadfeederFull pricing | From €79 a month billed yearly, €113 monthly, unlimited users | Yes | 14 days, no card | Paid price is tiered by identified companies. Free Lite shows the last 100 identified companies a month with 7 days of visitor history. | leadfeeder.com |
| WarmlyFull pricing | From $10,000 a year billed yearly, or $4,875 a quarter | Yes | No trial of the app plans; free API and MCP tier | HubSpot agreed to acquire Warmly (announced 30 Jun 2026). App plans are billed yearly or quarterly and start at 10,000 credits a month; a free self-serve API and MCP tier (250 credits a month per the help center) and paid API and MCP tiers at $99, $199 and $499 a month are billed monthly. | warmly.ai |
| Common RoomFull pricing | From $2,500 a month billed yearly, 5 seats included | No | None | Zoom bought Common Room (announced 2 Jul 2026, closed in July 2026). Essential covers up to 100k contacts; Advanced and Enterprise are custom. | commonroom.io |
| 6senseFull pricing | Not published | No | None | The free Sales Intelligence tier (50 data credits a month) was removed in July 2026; all three bundles now route to Book a demo.Vendr median $62,220 a year (range $11,234 to $176,511), Feb 2026 | 6sense.com |
| DemandbaseFull pricing | Not published | No | None | Demandbase One is priced as a platform fee plus a flat fee per user; the vendor customizes a plan after a form.Vendr median $68,591 a year (range $24,000 to $164,037), Feb 2026 | demandbase.com |
| Trigify | No longer sold | No | None | The team is joining HubSpot. For most customers access ends 11:59pm BST on 22 Oct 2026; accounts are not migrated to HubSpot.Last listed prices: $40 a month (Starter, 4,000 credits) and $199 a month (Max, 40,000 credits), Wayback Machine snapshot 4 Aug 2026 | trigify.io |
| UserGemsFull pricing | From $40,000 a year (Core), plus a one-time $3,000 implementation fee | No | Not shown on the pricing page | Advanced $75,000 and Elite $150,000 a year, unlimited users on every plan; implementation $3,000 to $10,000; contact-level website de-anonymization only on Elite; money back if no ROI in closed-won revenue (checked 23 Oct 2026). | usergems.com |
AI agents that run outreach
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| Gojiberry | From $99 a month for the Pro plan with 2 AI agents | No | Yes, length not stated | Up to 1,800 prospects contacted a month on Pro (more available), over email and social channels. No annual price is shown. | gojiberry.ai |
| ValleyFull pricing | From $149 per seat a month billed quarterly, $199 monthly | No | 7 days, payment method required | Starter is LinkedIn only, with email sending as an add-on. No annual option is shown; quarterly billing is the discounted option. Plus is $249 and Growth $419 a month billed quarterly; Valley Scale offers custom pricing for teams of five seats or more (checked 23 Oct 2026). | joinvalley.co |
| AiSDR | $1.50 per person contacted, no monthly fee, charged daily; team plans priced by volume through sales | No | None, free sign-up, pay to launch campaigns | Pay as you go can be stopped at any time; research, lists and writing are included. Team plans for 1,000+ contacts a month cost up to 40% less per contact, add Salesforce and website visitor tracking, and are billed monthly on quarterly contracts; annual plans are 20% off quarterly prices. | aisdr.com |
| ArtisanFull pricing | From $250 a month billed yearly, $280 monthly | Yes | 30 days, 10,000 credits, no card | Intern includes 10,000 credits a month, about 500 leads contacted. Team, Scale and Enterprise plans for businesses are quote-only. | artisan.co |
| 11xFull pricing | From $3,750 a month for Growth, billed yearly only | No | None | The page's FAQ says Growth starts at $36,000 a year, which does not match $3,750 x 12 = $45,000. Vendr median: $65,100 a year. | 11x.ai |
| Leo by RevexaRevexa's product | $39 a month for 200 leads up to $129 for 1,000 (US, rest of world), €39 to €129 (Europe), 399 to 1,299 SEK (Sweden), excl. VAT | Yes | No trial; free plan with 25 leads, no card | Facts supplied by Revexa, not independently researched. Monthly or yearly billing (two months free), no lock-in. | revexa.io |
LinkedIn automation
| Tool | Starting price | Free plan | Trial | Good to know | Source |
|---|---|---|---|---|---|
| WaalaxyFull pricing | From €19 per user a month billed yearly, €39 monthly | No | 14 days | Pro includes 300 LinkedIn invitations a month. Prices are localized; viewed from Sweden the page showed SEK 54 per user a month, billed yearly. | waalaxy.com |
| HeyReachFull pricing | From $64 per LinkedIn sender a month billed yearly ($759 a year), $79 monthly | No | 14 days, no card, up to 3 LinkedIn accounts | Unlimited campaigns, 100 enrichment credits per sender. Discount for companies under $250,000 ARR with fewer than 5 people (Early stage program). | heyreach.io |
| ExpandiFull pricing | From $79 per LinkedIn account a month billed yearly, $99 monthly | No | 7 days | Seat-based, one seat per LinkedIn account. Cloud-based with a dedicated country-based IP; covers LinkedIn and email sequences. | expandi.io |
↳ 2026
What changed this year.
- 2026-10-22Trigify's standalone platform closes. For most customers access ends 11:59pm BST on 22 Oct 2026, and accounts are not migrated to HubSpot. Source
- 2026-10-15AiSDR replaced Solo ($250), Explore ($900) and Scale ($2,500 a month) with pay as you go at $1.50 per person contacted, plus team plans priced through sales. Source
- 2026-10-15Salesloft and Clari completed their merger on 3 December 2025 and became one brand, Salesloft, on 2 September 2026; Clari Forecast is listed as a Salesloft product. Source
- 2026-10-15By October 2026, seamless.ai/pricing redirects to a sales inquiry form with no plan cards. Source
- 2026-10-15Artisan now gives fewer credits for the same price: on 15 Oct 2026 Intern ($250 a month billed yearly) included 10K credits and Employee ($600) 25K, against 12K and 30K, with Salesforce sync, in a 10 Jul 2026 archive capture. Source
- 2026-09-23Trigify announced that its team is joining HubSpot and that the standalone platform is being wound down. Source
- 2026-08UserGems raised Core from $36,000 to $40,000 a year, per PricingSaaS's captures of 17 and 24 August 2026. Source
- 2026-08-04Trigify cut prices mid-2026: a Wayback Machine snapshot of 4 Aug 2026 shows $40 (Starter) and $199 (Max) a month, against $149, $270 (Growth) and $549 on 21 Apr 2026. Source
- 2026-07-146sense removed its free Sales Intelligence tier (50 data credits a month) from the pricing page, observed by UsagePricing on 14 Jul 2026. Source
- 2026-07-02Zoom agreed to buy Common Room on 2 Jul 2026 and says the deal closed in July 2026; the site now markets Common Room & Zoom. Source
- 2026-06-30HubSpot agreed to acquire Warmly (announced 30 Jun 2026). Source
- 2026-06-29Between 30 Mar and 29 Jun 2026, Unify moved from sales-gated plans (Growth listed at $1,740 a month) to self-serve per-seat pricing, per PricingSaaS. Source
- 2026-06lemlist's Email plan became a flat plan with unlimited users, per UsagePricing's change log. Source
- 2026-06Between 5 May and 3 Jun 2026 Amplemarket cut email credits per user a year (Startup 15,000 to 13,500, Growth 70,000 to 35,000, Elite 100,000 to 40,000) and raised phone credits (480 to 600, 1,500 to 5,000, 3,600 to 9,600); Startup stayed at $600 a month. Source
- 2026-03-24Dealfront returned to the Leadfeeder name. The vendor says prices did not change, and dealfront.com/pricing now redirects to Leadfeeder. Source
- 2026-03Clay moved to two credit meters: actions (reset monthly, no rollover) and data credits (roll over up to 2x on monthly Launch and Growth plans; 15% on annual plans). Source
- 2026-03lemlist's Multichannel plan rose from $99 to $109 per user a month, per UsagePricing's change log. Source
↳ Before you compare
Five things the headline hides.
- Per seat or per account. A per-seat price for a team of five is five times the headline. Apollo, Unify, Reply.io and Valley charge per seat; HeyReach charges per LinkedIn sender.
- Credits. Most data tools sell credits, and not every contact costs one credit. At Apollo a mobile number costs 8 credits.
- Monthly or yearly. Yearly billing is cheaper, usually by 16 to 25 percent, but locks you in. Amplemarket and Common Room only sell yearly terms.
- Minimum seats. Apollo's Organization plan needs at least 3 seats, and Common Room's entry plan includes 5.
- Tax. Check whether VAT or sales tax is included. Apollo, for example, shows prices excluding taxes.
↳ Method
How we checked.
On 15 October 2026 we opened each vendor's own pricing page, switched between monthly and yearly billing and recorded every plan, price and limit. Where a vendor publishes its pricing data in another format, we checked the numbers against it too. The starting price is the lowest monthly price a vendor publishes, which is often the yearly-billing price. Where no price is published, we show a third-party estimate (Vendr, or Docket for Seamless.AI) and label it as one. Prices change often, so confirm on the vendor's page before you buy.
Frequently asked questions
Which sales tools have a free plan?
Unify, Apollo.io, Lusha, Clay, ZoomInfo, Seamless.AI, Leadfeeder, Warmly and Artisan have a free plan as of 15 October 2026. The free plans are limited: Apollo's gives 75 credits per seat a month and Lusha's 40 credits a month.
Which sales tools do not publish their prices?
ZoomInfo, Cognism, Seamless.AI, Outreach, Salesloft, 6sense and Demandbase only quote on request. Ask for the total including seats, credits and the minimum term, not just the per-seat price.
How much does an AI SDR cost per month?
Among the AI agents we checked that run outreach, published monthly prices start at $99 a month (Gojiberry), not counting Leo, ours, at $39 for 200 leads. Artisan starts at $250 a month billed yearly and Valley at $149 to $199 per seat, while AiSDR charges $1.50 per person contacted with no monthly fee. 11x lists its Growth plan from $3,750 a month billed yearly.
Is yearly billing worth it?
It saved 16 to 25 percent on most plans we checked, but it locks you in for a year. Start monthly until the tool has proven itself, then switch if you stay.
Disclosure: Revexa builds Leo, an AI agent listed in the AI agents table. It is listed last in its category and described the same way as the others. Found an error? Mail hey@revexa.io and we will correct it.
Cite as: Revexa, "What sales tools cost in 2026", checked 15 October 2026, revexa.io.